Duluth, Minnesota – 3/19/2025 – Arrow Lift, a leading provider of stair lifts, home elevators, and accessibility solutions, is pleased to announce the appointment of Pete Newstrom as Chief Executive Officer. Pete succeeds Bob Newstrom, who founded the company in 1985 and has led it for 40 years. Bob will continue to serve as Chairman of the Board and provide strategic leadership for the company.
Since its founding, Arrow Lift has been dedicated to its mission of serving others by helping them fully enjoy their surroundings. As CEO, Pete will focus on preserving and promoting the company’s mission, vision, and core values while driving growth and innovation.
“I am honored to accept this special opportunity to lead Arrow Lift into an exciting future,” said Pete Newstrom, CEO of Arrow Lift. “My father and brothers, together with many talented Team Members, built Arrow Lift’s longstanding reputation atop a sturdy foundation of teamwork in service of others. We are looking forward to continuing this team approach toward serving our clients while relentlessly getting better and better at what we do—and enjoying this journey together!”
Arrow Lift has grown into one of the most trusted names in accessibility solutions, serving homeowners, builders, and architects across Minnesota, Wisconsin, Iowa, the Dakotas, Michigan, Ohio, Pennsylvania, California, Nevada, and beyond. Under Pete’s leadership, the company remains committed to making the world a safer, more accessible place.
To support this next phase of growth, the company is also announcing the following leadership updates:
- Andy Newstrom will assume the role of Chief Operating Officer while maintaining his position as President of the Midwest Market, overseeing sales and operations. Andy’s leadership has been instrumental in Arrow Lift’s success, and he will continue to drive operational excellence across the company.
- Joe Newstrom will transition to Chief Engineer, where he will oversee the Engineering Team, Safety, and Training. In addition to his role at Arrow Lift, Joe serves on the ASME A17.1 and A18.1 Code Committees and is a board member of the Accessibility Equipment Manufacturer’s Association (AEMA), helping to shape industry standards and best practices.
- Dave Saxton will become Arrow Lift’s first Chief Marketing Officer (CMO), bringing many years of marketing, brand strategy, and leadership experience.
- Cameron Hill will oversee Sales and Operations in the California Market as General Manager for Arrow Lift of California.
- JJ Hepp will transition into a Chief of Staff role, supporting the Executive Team.
“Our mission has guided us for nearly four decades, and Pete is the right leader to carry it forward,” said Bob Newstrom, Chairman of the Board. “With Andy and Joe also taking on new roles, we have a strong leadership team in place to support our Team Members, Customers, and Suppliers moving forward. I have never been more enthused about the future of our Company and we all feel blessed to be a part of it!”
About Arrow Lift
Founded in 1985, Arrow Lift specializes in stair lifts, home elevators, and accessibility lifts, helping customers enhance mobility and independence in their homes and public buildings. With a strong presence in the Midwest and Western US, Arrow Lift is known for exceptional service, high-quality products, and a customer-first approach.
For media inquiries, please contact:
Liz Riggleman
Brand Marketing & Sales Support Manager
info@arrowlift.com
https://arrowlift.com
