Executive Team
Bob Newstrom
President, Founder, & CEO
Bob's vision and leadership over the last 30 years has brought our team from its humble beginnings to where we are today: excited to be serving more customers than ever before.
Bob has successfully founded and co-founded multiple companies. Bob received his MBA from Gonzaga University and is a licensed Master Elevator Constructor (MN).
Brian D. Nichols
Executive Vice President & Co-Founder, Arrow Lift of California
Brian has been a pioneering member of the Accessibility and Residential Elevator industry for over 20 years.
Brian has successfully founded and co-founded multiple companies. He holds a C-II elevator contractor's license, B - general building contractor and (4) C - specialty licenses. He is also a licensed Certified Competent Conveyance Mechanic (CCCM) in the State of California.
Andy Newstrom
Senior Vice President of Marketing & Sales
Andy has been with Arrow Lift for over 15 years. Under Andy's guidance, Arrow Lift has developed one of the fastest growing sales teams in the elevator industry.
Andy has led Arrow Lift sales teams ranking in the top 5 nationally for multiple manufacturers including Stannah Stairlifts, Symmetry Elevating Solutions, National Wheel-o-vator, and more.
Joe Newstrom, PE
Vice President of Operations & Engineering
Joe has been working with Arrow Lift for over 15 years in technical leadership, training, safety codes, information technology, software development, and engineering design.
Joe holds licenses as a Mechanical Engineer, Master Elevator Constructor, Master Electrician, and is a Certified Continuing Education Instructor.
Pete Newstrom
Vice President of Finance & Accounting
Pete has been with our team since 2011, including pioneering our Ohio offices in Cleveland and Columbus. Pete has hands-on experience with installations, field service, and sales within the elevator industry, as well as a background in management and finance.
Before joining Arrow Lift, Pete served as an officer in the United States Air Force, and he received his MBA in Finance from Case Western Reserve University.
Management Team
Brett Torfin
Midwest Regional Sales Manager
Brett joined our team in 2013 and leads our sales and business development efforts across the Midwest.
Brett works with our sales teams to solve accessibility problems in our residential, commercial and institutional locations. In addition, he looks for partners who share a common goal of providing better, more dignified access for their customers.
Caleb Rocke
Customer Service Manager, Midwest
Caleb has been building the Arrow Lift customer service team since 2011.
Caleb is a published novelist and has worked in film as well as advertising, and has an encyclopedic knowledge of our service customers.
Jeremy Kness
Project Manager, Midwest
Jeremy has been with Arrow Lift since 2008. Jeremy began in the field, working in Service and later, Operations. He transitioned into a Project Manager role in 2016.
Jeremy has a degree in Electronic Technology from Lake Superior College and has been a Licensed Elevator Constructor since 2012.
JJ Hepp
Information Technology Manager
JJ previously worked in non-profit disaster relief, operations management, and web site design and consulting, before joining our IT team in 2017.
